We’re a data-driven marketing company
When it comes to marketing, knowledge really is power. Data drives marketing strategy and planning in terms of who to target, what to offer, and how to talk to your audience. Whether running a one-off campaign or undertaking regular database cleansing, we will keep your data in tip-top condition enabling you to maximise one of your most valuable marketing assets.
Whether you’re targeting businesses or consumers, our precise data planning service provides the ability to accurately target new customers through mail, email or social helping you reach new audiences.
Is your data contributing towards your bottom line? Accurate mail and email data directly impacts campaign response, campaign cost and ultimately your return on investment. Cleansing and enhancing ensures data is an asset, and not a cost.
Are you getting value from your data? Our cloud-based data management solution means that we can collaborate with your marketing database to frequently analyse and relay invaluable business intelligence to you, as and when you need it.
Who are your best customers and what pushes their buttons? Single Customer View harnesses your data to provide insight on your customers, such as how they engage online, or which media channels they respond to.
Customer insight is only of value of it is used. Our strategists will explore messaging, offers, channels and creative to turn customer insight into customer engagement through multi-channel contact strategies.
What is the right message and when should you say it? Gaining visibility into the customer journey allows the creation of relevant messaging that anticipates the next customer action prompting a desired response.
What are your customer worth to you? Using Lifetime Value (LTV) analysis you can understand the value of your customers, and therefore understand exactly what price to put on acquiring new ones.
Ensuring your campaign performs across multiple channels is often overlooked. Every campaign we take on is a fresh challenge, solved with rigorous process and attention to detail. We thoroughly examine all relevant issues to equip us to target communications and ensure that each message breathes across a wide range of media.
Creating responsive email communications is a science. Through a combination of data planning, creativity and behavioural segmentation we utilise technology to increase engagement and drive gains in response rates.
When it comes to web, it’s not just about search engine optimisation. Successful websites are customer optimised, and our approach is to scope, design and build captivating websites, micro-sites and splash-pages that connect with visitors, day-in and day-out.
We bring proven techniques and experience to social, cultivating the growth of engaged communities around your brand. Using fan pages, social apps and campaigns, social provides a platform to ignite one-on-one dialogue with your target customers.
Mobile has made marketing immediate and highly personal. Whether you are looking for a simple follow-up SMS or a mobile app, we can develop and deliver a mobile campaign that will place your brand into your target’s hand in no time.
The letterbox remains a dominant channel for reaching highly targeted audiences. From leaflets to mail packs, we combine insight, data planning and creativity to deliver responsive direct communications.
Whether you’re investing in magazine inserts or web banners, adverts now need to work harder than ever. We specialise in devising and creating brand response adverts that deliver immediate action while building long-term brand value.
Creating something people want to pick-up and read is one thing, but creating an effective brochure involves taking the reader on a journey. Whether for print, digital or both, our criteria for effective literature is to transform the reader into a customer.
Setting goals and measuring marketing ROI is just as important as the planning and execution of a campaign itself. Attribution is a journey, and a measurement plan will keep you on the right path, as well as serve to quantify the success of your engagement.
Do you know what has worked and why? Understanding the dynamics of your campaign is an essential action. Campaign analysis measures the responsiveness or your campaigns by segment, media, message and offer, providing the ability to conduct cost/benefit analysis.
What path do customers take to your brand? The conversion path is rarely linear, making it difficult to evaluate the impact of campaign touch-points. Attribution modelling provides insight into how your channels are working together to convert new customers.
A collaborative online marketing portal, Uniti is a powerful and intuitive platform from which numerous users can access a suite of ready-to-go marketing collateral. Aimed at helping organisations such as charities, franchises, and member groups tick a consistent marketing box, Uniti allows you to ensure professionally branded and pre-authorised communication pieces are accessible to all who need them, at every opportunity.
Words can do a lot. Shiny motion graphics can do a bit more…
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